Intimate Innovation

The spin out from NESTA, 100%open have invented their ‘jam’ and ‘discover’  methods for co-creation of innovation. Some of their key concepts include:

• Give|Get
• Cultivate the edge
• Ideas are worthless – conversations, relationships, transactions
• Net-works
• Connect the dots – ‘if the answer isn’t surprising, you are asking the wrong question’
• Start@the end

In their 100% idiom, they are discussing forms of innovative intimacy.

‘The future reveals itself through the peripheral’ JG Ballard

‘Innovation is a by product of engaged networks’ Verna Allee

Open innovation: from marginal to mainstream (NESTA’s report on its Corporate Connect programme), describes background to 100% open – their way of strengthening the links between an enterprise and its ecosystem, producing new value from its links with others. Open innovation is a new way of strengthening these links, making them more productive, efficient and long-lasting.